Product Design
I love working from start to finish on products. This includes brainstorming with my team and clients, staying on top of new brand style guides and trends, sketching/concept creation, creating tech packs, making artwork, communicating with manufacturers and licensors, and wrapping everything up lovingly in fun packaging at the end. I’d like to share some of my favorite projects with you.
Officially licensed mini backpack that is made of PU materials and is targeted towards all age ranges due to the series' longevity. The key point is using the die-cut character art to create dimension and movement through the hair.
Officially licensed mini backpack. This is made of PU material and targeted towards a teen demographic. A special rubber zip pull is shaped to look like the bone key from the property's movie.
Officially licensed plush backpack. This is targeted towards a younger demographic and is a soft plush velboa material that can double as a cuddly toy but has a spacious inside for storing small items.
Officially licensed plush bag. This is targeted towards a younger demographic and is a soft plush velboa material that can double as a cuddly toy but has a spacious inside for storing small items.
Officially licensed snapback. The embroidered art contrasts against the printed pattern and is grounded by the black brim.
Officially licensed knit beanie. This is a combination of cut and sew and embroidery techniques to capture the character's likeness.
Officially licensed sneakers. These are based on the character's outfit and designed for a chunky oversized streetwear look that can also double as a casual costuming item.
Officially licensed plush character slippers. These are novelty items for core fans and make great gifts. They're soft and comfortable to wear.
Officially licensed knitted no-show socks. This is a variety pack utilizing various style guide artwork.
Officially licensed lightweight scarf. This utilizes style guide art and is a fashion apparel item for fans who want to casually wear something as a subtle nod to their favorite book series.
Officially licensed knitted sweater. This design captures a key scene in the property's movie and utilizes vector artwork to create a sense of depth while still being colorful and eye-catching.
Officially licensed button up shirt with an all-over print pattern.
This line of officially licensed baby carrier costume covers creates an easy solution for Halloween and other costuming events for parents with small babies and toddlers. The cover fits over standard baby carriers and the plush headwear attaches securely but comfortably under a child's chin. Each plush costume is made based on similar concept art like this.
I worked with the licensor to create a new, cute style of embroidery artwork for the baby carrier cover line. These have bigger eyes and stay away from harsh colors, making them softer than the available style guide artwork.
This baby carrier cover creates an easy solution for Halloween and other costuming events for parents with small babies and toddlers. The cover fits over standard baby carriers and the plush headwear attaches securely but comfortably under a child's chin. Artwork details are all embroidery. The material for the costume cover is a plush velboa with soft hook and loop closure and no small parts.
A lifestyle shot of the finished product.
Concept sketch for a three part licensed costume kit including jacket, plush accessory and earmuffs. This concept sketch was then used as the basis for technical drawings and a tech pack after licensor approval.
The completed costume kit with jacket, plush accessory and earmuffs. I worked on this from start to finish from designing the concept art, doing the tech flats and tech packs, creating face artwork, and working with the manufacturer.
Concept sketch for a two part licensed costume kit including jumpsuit and detachable fur collar. This concept sketch was then used as the basis for technical drawings and a tech pack after licensor approval.
The completed costume with jumpsuit and faux fur details and collar. I worked on this from start to finish from designing the concept art, doing the tech flats and tech packs, creating chest embroidery and face artwork, and working with the manufacturer.
Example of artwork flats for a licensed necklace.
The final version of the necklace after working with the manufacturer and getting 3D-prints. It is large to be character correct but made of hollow, lighter weight materials so it's more comfortable to wear.
This is an example of an officially licensed vacuform mask. These are easily achieved by providing artwork, pantone colors, and size specs to the manufacturer. I also ensure they have foam padding on the inside for comfort.
Example of a sketch for an officially licensed stuffed plush. More detailed measurements are given in the tech pack sketch.
The final product for the stuffed plush. Correct materials have been used per my tech pack call outs and I have made sure legal/brand labels are present.